Interactive and brand design
The following services are presented in the order of the logical process. We know each client has its own needs, so we will present to you a customized offer that takes into consideration your needs.
Fill out client worksheet, send it to or.oceripsni@eciffo and as soon as possible you will receive the proposal and cost estimates.
Consulting
We provide free consulting services to any applicant, so everyone has the opportunity to take an informed decision.
General consulting
We offer any interested person, a comprehensive perspective on key issues leading to the success of a website.
Needs analysis
We discuss and evaluate the applicant main business carecteristics(strategy, products, market position, customers, competition) and recommend the best solution suitable to each situation.
Communication audit
We audit the manner in which the applicant communicate with its target audience, and we compare thee results with the needs discovered, finding the best way to achieve the proposed objectives.
Planning and design interface
We develop the clients online communication strategy, establish the central message, channels and transmission details (the site structure, email campaign strategy, etc).
Content development (copywriting)
We develop the content at the beginning of the project immediately after implementation strategy, taking into account the target audience, but also the identity of the client.
The contents of the website must be adapted to the particularities of the online environment so that:
- phrases need to be short and clear
- main idea should be at the begining
- sentences must contain relevant keywords
Interface design
The interface role is to connect with users and convey the message you want. That is why in the design process, the main focus is the usability, aiming to provide a more pleasant experience to the users interacting with the website.
The design process begins with creating prototypes on paper, seeking the best solutions to emphase the content. The most representative draft is then processed to obtain an elegant appearance, suited to the objectives.
Frontend development
Frontend development takes the content, site design and behavior and integrates them through specific languages to facilitate the online access (XHTML / CSS / JavaScript).
The speed of loading, placement in search engines, user behavior and overall the results depend on the website frontend in proportion of more than 80%.
With a proper separation of this process in the three parts: content, design and behavior, and by using the web standards, we decrease the costs of development and maintainance.
Backend development
Backend development is generaly intended for manipulating data and needs to be runned on the server.
Generaly backend programming is necessary for the development of more complex applications, which involve a large amount of information or data that requires frequent changes.
Optimization and code documenting
Achiving top positions in the search engines, better usability, faster loading times, low costs for maintenance and subsequent amendments depend on the proper optimization and documentation of the code.
Loading speed
Loading speed is one of the main factors affecting the users online behavior. Optimizations for rapid load is done generaly starting with the first stage of front development but it requires also some additional specific techniques.
Search engines
Around 80% of visitors access the website through a search engine. A proper optimization starts with creating a relevant content for both the user and search bots, continues with a proper coding technique, and the creation of a title and description relevant to the page content, and it is completed with some aditional techniques to emphase the website.
Idealy a website should be optimized for groups of 2-3 keywords, specific to the website content, and not by single general words.
Code documentation
Code documentation is needed to facilitate further work, this action lowering the maintenance and development costs.
Website management
We constantly monitor and evaluate the post-release performances of the websites and provide consulting services, maintenance and regular optimizations and improvements such as:
- content updates
- consulting services with priority
- complete statistics and information on the website performance
- hosting and server management for the website and e-mail
- regular optimization for a higher visibility in search engines
- optimizations for better uzability, loading times and accessibility
Branding
Brand / Identity audit
We analize the market, history and culture of the organization, external image, audit the communication, behavior and design and we build based on this a report containing conclusions and recomadations.
Brand strategy
We establish the vision, brand positioning and architecture. We develop the brand promise, and then establish the channels and lines of communication.
Naming and verbal identity
We create the name, nomenclature, slogan and the verbal communication style.
Visual identity
We create the logo, stationary, corporate literature and the other elements of visual identification.
Brand / Identity management
We create brand / identity manuals, track and constantly evaluate the post-launch performances and we offer advice for further improvement.